Client
GolfNow, GolfPass
Role
Lead Designer, Accessibility Expert
Year
2024
Problem
GolfNow’s color audit revealed that only 2 of its 6 brand colors met the contrast requirements for white text, leading to over 100 contrast errors on key pages like the search page on GolfNow (GN) and the show page on GolfPass (GP), creating legal risks and accessibility barriers.
Compliance
Only 2 of its 6 brand colors met the contrast requirements for white text.
Errors
Over 100 contrast errors creating a lot of legal risks and accessibility barriers.
Opportunity
How might we redesign our color palette to enhance accessibility, improve readability, and ensure compliance with contrast standards?
Goals
We converted our key problems into opportunities to consider while reworking our new color palette.
Compliance
Accessible
Updated the color palette to ensure all brand colors meet contrast requirements for white text.
Errors
Clarity
Resolved over 100 contrast issues on key pages, improving readability and user experience.
Color Palette Iterations
The updated color palette went through multiple iterations to ensure accessibility before reaching a final, implementable color palette.
Final Designs
This new WCAG AA-compliant color palette will be fully implemented on Golfnow and GolfPass in 2025.
Color Rework Results
Accessible
We expanded our accessible color palette from 2 to all 6 compliant colors, ensuring readability and meeting contrast standards across the platform.
2
AA-Compliant colors
6
AA-Compliant colors
More results to come after full launch in June 2025!