GolfNow Account Creation & Login: A UX Overhaul for Growth
GolfNow Account Creation & Login: A UX Overhaul for Growth
GolfNow Account Creation & Login: A UX Overhaul for Growth
Client
GolfNow
Role
Lead Designer, Interaction Designer, Prototyper
Year
2023
Problem
Our team identified 3 primary problems with our old login and create account flow.
Dated
Users consistently found the design outdated and disconnected from modern web standards.
Cluttered
The interface felt overwhelming, with unnecessary elements like the obsolete Amazon Login adding to the visual noise.
Unclear
Key information, including the benefits of GolfPass+ memberships, lacked clarity, making upselling opportunities less effective.
Opportunity
How might we modernize, declutter and clarify the information on the Login & Create Account Flow?
Goals
We converted our key problems into opportunities to solve for during the redesign.
Dated
Modern
Users consistently found the design outdated and disconnected from modern web standards.
Cluttered
Clean
The interface felt overwhelming, with unnecessary elements like the obsolete Amazon Login adding to the visual noise.
Unclear
Clear
The interface felt overwhelming, with unnecessary elements like the obsolete Amazon Login adding to the visual noise.
Design Iterations
The new flow underwent multiple iterations before reaching a final, shippable design.
Final Designs
These designs were publicly launched and made available worldwide.
Project Launch Results
After more than eight months of hard work, we launched the new user flow.
Clear
By refining the login and account creation flow and ensuring that key information was presented more clearly, users encountered fewer obstacles and unnecessary steps. This improved clarity and efficiency allowed them to navigate the process with ease, significantly reducing the time required to complete the task and enhancing overall user satisfaction.
1m 54s
Time on Task before Redesign
1m 1s
Time on Task after Redesign
Clean
By eliminating outdated and irrelevant information from the user interface and presenting a more intuitive, streamlined experience, users found it easier to navigate the account creation process. This clarity and simplicity led to a significant surge in new account sign-ups, improving overall conversion rates.
392%
Account Creations Increase in first 4 mo.
294%
Account Creations Increase Total (YoY)
Client
GolfNow
Role
Lead Designer, Interaction Designer, Prototyper
Year
2023
Problem
Our team identified 3 primary problems with our old login and create account flow.
Dated
Users consistently found the design outdated and disconnected from modern web standards.
Cluttered
The interface felt overwhelming, with unnecessary elements like the obsolete Amazon Login adding to the visual noise.
Unclear
Key information, including the benefits of GolfPass+ memberships, lacked clarity, making upselling opportunities less effective.
Opportunity
How might we modernize, declutter and clarify the information on the Login & Create Account Flow?
Goals
We converted our key problems into opportunities to solve for during the redesign.
Dated
Modern
Users consistently found the design outdated and disconnected from modern web standards.
Cluttered
Clean
The interface felt overwhelming, with unnecessary elements like the obsolete Amazon Login adding to the visual noise.
Unclear
Clear
The interface felt overwhelming, with unnecessary elements like the obsolete Amazon Login adding to the visual noise.
Design Iterations
The new flow underwent multiple iterations before reaching a final, shippable design.
Final Designs
These designs were publicly launched and made available worldwide.
Project Launch Results
After more than eight months of hard work, we launched the new user flow.
Clear
By refining the login and account creation flow and ensuring that key information was presented more clearly, users encountered fewer obstacles and unnecessary steps. This improved clarity and efficiency allowed them to navigate the process with ease, significantly reducing the time required to complete the task and enhancing overall user satisfaction.
1m 54s
Time on Task before Redesign
1m 1s
Time on Task after Redesign
Clean
By eliminating outdated and irrelevant information from the user interface and presenting a more intuitive, streamlined experience, users found it easier to navigate the account creation process. This clarity and simplicity led to a significant surge in new account sign-ups, improving overall conversion rates.
392%
Account Creations Increase in first 4 mo.
294%
Account Creations Increase Total (YoY)
Client
GolfNow
Role
Lead Designer, Interaction Designer, Prototyper
Year
2023
Problem
Our team identified 3 primary problems with our old login and create account flow.
Dated
Users consistently found the design outdated and disconnected from modern web standards.
Cluttered
The interface felt overwhelming, with unnecessary elements like the obsolete Amazon Login adding to the visual noise.
Unclear
Key information, including the benefits of GolfPass+ memberships, lacked clarity, making upselling opportunities less effective.
Opportunity
How might we modernize, declutter and clarify the information on the Login & Create Account Flow?
Goals
We converted our key problems into opportunities to solve for during the redesign.
Dated
Modern
Users consistently found the design outdated and disconnected from modern web standards.
Cluttered
Clean
The interface felt overwhelming, with unnecessary elements like the obsolete Amazon Login adding to the visual noise.
Unclear
Clear
The interface felt overwhelming, with unnecessary elements like the obsolete Amazon Login adding to the visual noise.
Design Iterations
The new flow underwent multiple iterations before reaching a final, shippable design.
Final Designs
These designs were publicly launched and made available worldwide.
Project Launch Results
After more than eight months of hard work, we launched the new user flow.
Clear
By streamlining the login and account creation flow and providing clearer information, users were able to complete the process more efficiently, reducing overall task time.
1m 54s
Time on Task before Redesign
1m 1s
Time on Task after Redesign
Clean
By removing outdated and irrelevant information from the user interface, account creations surged dramatically.
392%
Account Creations Increase in first 4 mo.
294%
Account Creations Increase Total (YoY)
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